Overview
While Canada is known for its official commitment to diversity, a close look at our media reveals that though they frequently promote superficial representations of difference, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly ""straight,"" white, male society. The Media Gaze exposes how newscasters, advertisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media's preferred populations are actively ignored or misrepresented. In this timely audit of the Canadian mainstream media, sociologist Augie Fleras draws on compelling case studies to explore the societal implications of the industry's hidden bias. He also examines alternative forms of media and media literacy to present readers with tools to challenge the dominant agenda.
Full Product Details
Author: Augie Fleras
Publisher: University of British Columbia Press
Imprint: University of British Columbia Press
Dimensions:
Width: 15.20cm
, Height: 2.50cm
, Length: 22.90cm
Weight: 0.420kg
ISBN: 9780774821377
ISBN 10: 077482137
Pages: 314
Publication Date: 01 July 2012
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
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Reviews
Written by an author in full control of his subject matter, The Media Gaze will be of great use in classes on media and cultural studies, as well as by those in the media profession. An extremely engaging, soundly researched, important book. ? Frances Henry, co-author of The Colour of Democracy: Racism in Canadian Society, 4th edition This is the first time that ageism, gay, lesbian, working class masculinities, Aboriginal, and a range of other minority representations are brought together under discussions of the politics of identity and representation in Canada. The Media Gaze is an exceptionally important book, and will be used widely in sociology, communications, gender studies, and journalism courses. ? Catherine Murray, School of Communication, Simon Fraser University, and Former Vice President of Media & Telecommunications at Decima Research The Media Gaze makes a major contribution to the growing field of media analysis of race, class, and gendered representations. It will become a prime source for students working in critical media studies, and for scholars looking for an updated analysis of the Canadian mediascape. ? Yasmin Jiwani, author of Discourses of Denial: Mediations of Race, Gender, and Violence
The Media Gaze makes a major contribution to the growing field of media analysis of race, class, and gendered representations. It will become a prime source for students working in critical media studies, and for scholars looking for an updated analysis of the Canadian mediascape.<br> - Yasmin Jiwani, author of Discourses of Denial: Mediations of Race, Gender, and Violence
Author Information
Augie Fleras is a professor of sociology at the University of Waterloo.
