The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
Author:   David W. Stewart ,  Michael M. Saren
Publisher:   John Wiley & Sons Inc
ISBN:  

9781119961765


Pages:   288
Publication Date:   29 August 2014
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making


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Author:   David W. Stewart ,  Michael M. Saren
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 18.90cm , Height: 1.50cm , Length: 24.50cm
Weight:   0.540kg
ISBN:  

9781119961765


ISBN 10:   1119961769
Pages:   288
Publication Date:   29 August 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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David Stewart is a Senior Lecturer in the Victoria Management School and has conducted courses for organizations such as Saatchi & Saatchi, Ogilvy and Mather, Television New Zealand, and the Electricity Corporation of New Zealand. Michael Saren is Professor of Marketing at Leicester University. He is a founding editor of the journal Marketing Theory and co-author with David Ford of Marketing and Managing Technology and co-editor of Rethinking Marketing.

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