The Marketing of the President: Political Marketing as Campaign Strategy
Author:   Bruce I Newman
Publisher:   SAGE Publications Inc
ISBN:  

9780803951389


Pages:   164
Publication Date:   22 February 1994
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $233.00 Quantity:  
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The Marketing of the President: Political Marketing as Campaign Strategy


Overview

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

Full Product Details

Author:   Bruce I Newman
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.310kg
ISBN:  

9780803951389


ISBN 10:   0803951388
Pages:   164
Publication Date:   22 February 1994
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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