The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
Author:   Patrick Corsi (KINNSYS, Brussels) ,  Mike Dulieu
Publisher:   ISTE Ltd and John Wiley & Sons Inc
ISBN:  

9781848211049


Pages:   320
Publication Date:   06 January 2009
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers


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Author:   Patrick Corsi (KINNSYS, Brussels) ,  Mike Dulieu
Publisher:   ISTE Ltd and John Wiley & Sons Inc
Imprint:   ISTE Ltd and John Wiley & Sons Inc
Dimensions:   Width: 16.00cm , Height: 1.90cm , Length: 24.10cm
Weight:   0.504kg
ISBN:  

9781848211049


ISBN 10:   184821104
Pages:   320
Publication Date:   06 January 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Patrick Corsi is an international consultant in innovation engineering at KINNSYS, Brussels, Belgium and is an Associate Professor at ISTIA Innovation, Angers University, France. Mike Dulieu has expertise in consultancy, general and technical management and sales and marketing roles. He has a wide knowledge of a number of vertical and horizontal markets, technologies and applications and has broad international experience.

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