The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
Author:   Patrick Corsi (KINNSYS, Brussels) ,  Mike Dulieu
Publisher:   Wiley-Iste
ISBN:  

9781282165502


Pages:   230
Publication Date:   01 January 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers


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Overview

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

Full Product Details

Author:   Patrick Corsi (KINNSYS, Brussels) ,  Mike Dulieu
Publisher:   Wiley-Iste
Imprint:   Wiley-Iste
ISBN:  

9781282165502


ISBN 10:   128216550
Pages:   230
Publication Date:   01 January 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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