Overview

Most dentists don't go into practice to become marketers, but sooner or later, every dentist runs into the same painful question: ""How much should I be spending on marketing, and how do I know it's actually working?"" This marketing book has answers. Human-written by Jonathan Fashbaugh, a dental marketing specialist with more than two decades experience dentists grow profitable practices, The Marketing Mix That Works cuts through hype and confusion to show dentists what actually drives new patients into the dental office. Dentists, doctors, office managers, and consultants will find a clear, battle-tested framework that describes: A proven dental marketing strategy with easy tips and advanced concepts. Why some practices seem to effortlessly attract patients while others struggle (and how to get on the winning side). The essential components of a marketing mix that works plus how to properly launch then and ensure they are optimized. The hidden pitfalls that cause practices to bleed money without results, from ""marketing ADHD"" to brand disconnects. A practical process for forecasting, budgeting, and measuring marketing ROI so you can stop guessing and start growing. Jonathan doesn't just hand out theory. He has lived this world, working with hundreds of practices nationwide. Along the way, he has seen brilliant marketing campaigns fall flat because the patient experience was broken, and simple, consistent strategies turn struggling offices into thriving, referral-rich practices. Whether you're a new dentist trying to get traction or a seasoned owner tired of feeling burned by marketing companies, this book will help you take control of your growth. You'll walk away with a clear understanding of what to do, what to avoid, and how to finally stop asking, ""Am I just wasting money on marketing?"" The answer: not if you use The Marketing Mix That Works.Marketing Questions Answered In The Marketing Mix That Works How much should I spend on marketing? Why is this other dentist doing so well-and what's he doing differently? How do I know I'm not just going to waste my money on marketing again? Why doesn't marketing just work? How can I get a website that doesn't have to be redone every other year? Why can't I just use my current website with a new marketing company? Why would people choose me instead of the dentist down the street? How will I turn leads into actual revenue? Who should I be targeting as my ""home run"" patients? What is the best way to attract new patients? What's the secret to making social media actually work for my practice? Why is marketing so expensive? How many patients can I realistically get per month? How can I stop competitors from stealing my new patients? What does Google really think about my dental website? What parts of my marketing are actually broken-and what's working fine? How can I make sure my marketing company is truly accountable? How do I know when it's time to change direction or stick with the plan? Why Dentists? Is The Book Applicable To Other Businesses?When Jonathan started his agency in 2010, he didn't set out to start a dental marketing company. Before then, he worked at an agency that served plastic surgeons, ophthalmologists, bariatric surgeons, and even lawyers. It just happened that Jonathan's first customer was a dentist, his second customer was a dentist, and the dentists just kept coming. In 2013, he and his business partner rebranded the company to officially become a dental marketing specialty agency. The Marketing Mix That Works includes all of the marketing strategy and tactics that work very well for dentists as well for all types of service businesses. Especially if you work in a medical office, buy this book.

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