Overview

In The Marketing Leader's Playbook, Joselyne Walter delivers a no-nonsense, practical guide for marketers who want to stop spinning their wheels and start leading like executives. Drawing on her diverse background in supply chain, logistics, and marketing leadership, Walter breaks down her proven 7-step system for scaling a marketing team, optimizing operations, and earning a seat at the executive table. From fixing inefficiencies and choosing the right tech tools to deciding what to outsource, building lean teams, and tracking true business value, this book is a strategic roadmap for high-impact marketing leadership.Whether you're a team of one or managing a full department, this playbook gives you the tools to scale your team, streamline operations, and earn a seat at the executive table. You'll learn how to: Fix the leaks first by identifying inefficiencies before throwing more resources at the problem. Choose technology and AI tools that actually solve problems-instead of creating new ones. Use the In-House vs. Outsource Formula to decide what stays with your team and what goes to external partners. Think beyond the org chart by building lean teams that scale through internal allies and external experts. Prove marketing's value with metrics that matter to the C-suite. Fail fast, improve faster by building systems that prioritize iteration and learning. Hire and structure for success with the right people in the right seats. Whether you're a solo marketer or leading a department, The Marketing Leader's Playbook will help you build the team, systems, and credibility you need to advance your career and drive business growth. It's time to lead marketing like a business. This book shows you how.

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