Overview

What if everyone thought your small business was a large corporation? How would this impact your opportunities, your sales and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that? Digital Marketer & Entrepreneur Joshua Littlejohn has the answer and will show you how. The Marketing Fallacy provides small business owners with a proven road to establish their company's image - without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to appear larger than it was. This allowed him to work with top clients, including Fortune 500 companies, and gave him the opportunity to establish an impressive professional network and earn a solid stream of income - all while still in college. Joshua knows that in a world dominated by companies like Google, Amazon and Facebook, small businesses are going to have to evolve if they are ever to compete or even work with these juggernauts. The Marketing Fallacy will provide the knowledge needed to do just that, and supports it using numerous case studies, resources and tools.

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9781777331009

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