Overview

The Market of Meaning is a sharp and unsettling exploration of what happens when the deepest human needs become products. Modern society did not stop searching for meaning after the decline of traditional certainties. It simply moved that search into new markets. Purpose became a brand. Healing became an industry. Spirituality became a lifestyle. Identity became a performance. Loneliness became engagement. Even pain became content. In this critical and deeply reflective essay, Pablo David Hidalgo Rodríguez examines how contemporary capitalism learned to sell not only objects, but emotional orientation, belonging, authenticity, transformation and hope. Drawing from thinkers such as Friedrich Nietzsche, Byung-Chul Han, Mark Fisher, Jean Baudrillard, Guy Debord, Zygmunt Bauman, Erich Fromm and Michel Foucault, the book questions the hidden systems shaping modern exhaustion, anxiety, spirituality, productivity and selfhood. This is not a simple attack on capitalism, religion, technology or wellness culture. It is something more uncomfortable: an inquiry into why so many people feel empty in a world overflowing with options, content, products, identities and promises of transformation. The book asks difficult questions: What happens when purpose becomes a commodity? Why does modern life produce so much loneliness while keeping everyone connected? How did healing become a market? Why does authenticity now feel like another performance? Can human beings still create meaning outside systems designed to monetize their longing? Written in a clear, provocative and existential style, The Market of Meaning is for readers interested in cultural criticism, philosophy, secular spirituality, modern alienation, consumer society and the emotional contradictions of contemporary life. It is a book for those who suspect that something essential has been lost beneath productivity, visibility and constant self-improvement. A book about the search for meaning in a world that learned how to sell it back to us.

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