Overview

Somewhere in the world is your perfect customer. Maybe that's a business, or maybe that's a person. You don't know them, and they don't know you. They may have heard of your brand or your products, but they may not know where to buy them. The one thing they do know is that they have a problem they need to fix. Urgently. If you were in front of them giving your sales pitch, you'd make their day. Your products are exactly what they need. They wouldn't even ask the price; they would simply thank you for taking their money. But you're not in front of them. This means they need to find a way to solve their problem on their own. So they go to Amazon.com and start searching. In The Manufacturer's Guide to Amazon, Nate Friedman shows you how to be at the top of those search results. This step-by-step book explains how to achieve a strong presence on Amazon, profitably, pain-free, and sooner than you think. The book also shares common pitfalls so that you avoid costly mistakes and teaches you how to develop an Amazon go-to-market plan that delivers the highest return in a way that doesn't break the bank or disrupt current operations. Whether you have never sold on Amazon or are an Amazon veteran, this book will help you future-proof your manufacturing business and develop a sustainable e-commerce moat on the largest and fastest-growing e-commerce platform.

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