The Management of Intangibles: The Organisation's Most Valuable Assets
Author:   Ahmed Bounfour
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415224932


Pages:   336
Publication Date:   07 November 2002
Format:   Hardback
Availability:   In Print   Availability explained
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The Management of Intangibles: The Organisation's Most Valuable Assets


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Overview

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

Full Product Details

Author:   Ahmed Bounfour
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.40cm , Length: 23.40cm
Weight:   0.780kg
ISBN:  

9780415224932


ISBN 10:   0415224934
Pages:   336
Publication Date:   07 November 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: the Policy Agenda

Reviews

'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning


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Ahmed Bounfour

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