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OverviewDespite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. The Management of Innovation examines how firms can leverage and create technology capital. Over the past two decades, economists and management scholars have developed several new insights into how large companies and startups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings. The analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. The Management of Innovation provides MBA students and practitioners with tools and insights to innovate successfully. Full Product DetailsAuthor: Alberto GalassoPublisher: University of Toronto Press Imprint: University of Toronto Press Dimensions: Width: 15.90cm , Height: 2.30cm , Length: 23.50cm Weight: 0.400kg ISBN: 9781487553562ISBN 10: 1487553560 Pages: 208 Publication Date: 14 May 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsPreface Introduction Part I: Technology Management 1. Intellectual Property 2. Patent Your Idea 3. Patent Analytics 4. Patent Litigation and Licensing Part II: Technology Creation 5. Inducement Prizes and Open Innovation Strategies 6. Innovation Incentives 7. Innovation Ecosystems 8. Health, Safety, and Innovation Concluding Remarks Appendix: An Example of Patent Landscape AnalysisReviewsAuthor InformationAlberto Galasso is a professor of strategic management at the Rotman School of Management of the University of Toronto. Tab Content 6Author Website:Countries AvailableAll regions |
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