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Author:   Izhar Oplatka ,  Jane Hemsley-Brown ,  Anthony H. Normore
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Group Publishing Limited
Volume:   15
Dimensions:   Width: 15.60cm , Height: 3.00cm , Length: 23.40cm
Weight:   0.771kg
ISBN:  

9781781902424

ISBN 10:   1781902429
Pages:   300
Publication Date:   25 September 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Contributors. The Research on School Marketing: Current Issues and Future Directions – An Updated Version. Marketisation and Education Marketing: The Evolution of a Discipline and a Research Field. Integrating Marketing into the Leadership and Management of Schools: A Curriculum-Focused Approach. Marketing the School ‘Revisited’: The Complexity of Leadership Dilemmas. School Marketing in the United States: Demographic Representations and Dilemmas for Educational Leaders. Public–Private Collaboration in International Education: A New Zealand Case Study. Relationship Marketing and School Success. A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools. Forms of Market Orientation Among Primary and Secondary School Teachers in Israel. Educational Marketing and the Pace of Innovation. Creating Value in School Education Marketing Through the Cocreation Process – A Conceptual Paper. Reflections on Management and Leadership of Educational Marketing: Looking Toward the Future. Author biographies. Index. The Management and Leadership of Educational Marketing: Research, Practice and Applications. Advances in Educational Administration. Advances in Educational Administration. Copyright page.

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