Overview

Bruce BartonAIs 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. No Puritan or Prohibitionist, here was Christ as the worldAIs first advertising man, a great business executive who picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world.O In his Introduction, Richard M. Fried explores the bookAIs rich insights into the culture of the 1920s.

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9781566632942

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His themes are, ahem, resurrected by businessmen who seek to enumerate the most common problems in business.--Kim Phillips-Fein The American Prospect

Author Information

Richard M. Fried is professor of history at the University of Illinois at Chicago. He has also written The Russians are Coming! The Russians are Coming!: Pageantry and Patriotism in Cold War America.

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