Overview

The Brazilian population dreamed of once again electing its own President of the Republic, something it had not done for twenty-one years. In 1989, that same population that cherished this dream returned to the polls and elected its president. After the 1989 presidential elections, the mass media became the subject of study by researchers from various fields of knowledge. This work is part of that trend, covering the period from 1937, with the creation of the Department of Press and Propaganda (DIP), to 1989, with the first presidential election after the civil-military coup of 1964. It sought to demonstrate the worn and negative image of traditional parties and politicians during the period known as the New Republic (1985-1989) and the consequences of this wear and tear on the election. It analysed the construction of the image of then-candidate Fernando Collor de Mello and how it was manufactured by the television media. This work concluded with some reflections on the relationship between history, media and politics, highlighting the scarcity of research in this area, especially if we seek a historiographical bias.

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