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9780195304176

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<br> The authors have done a masterful job of combining academic research and industry data to produce a readable textbook. It provides not only the most current information but also the historical and cultural context. --Ann Schierhorn, Kent State University<br> [The book] has it all--from production details to the history of magazines and how they have fit into people's lives. I am at a loss to think of an aspect of magazine publishing industry that the authors missed. It is well organized and easy to read, making it particularly useful for an undergraduate course in magazine publishing. --Dustin Harp, University of Texas at Austin<br>

The authors have done a masterful job of combining academic research and industry data to produce a readable textbook. It provides not only the most current information but also the historical and cultural context. --Ann Schierhorn, Kent State University<br> [The book] has it all--from production details to the history of magazines and how they have fit into people's lives. I am at a loss to think of an aspect of magazine publishing industry that the authors missed. It is well organized and easy to read, making it particularly useful for an undergraduate course in magazine publishing. --Dustin Harp, University of Texas at Austin<br>

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