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9781433104947

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Taking a page from the legendary magazine publisher Henry Luce, who termed the twentieth century 'the American century', David E. Sumner aptly adapts his magazine history book and names it 'The Magazine Century'. The book scans the magazines of the twentieth century and provides the reader with a carefully crafted buffet of historical nuggets - enough to engage its audience with an amazing experience that leaves them satisfied and wanting more at the same time. The love affair with magazines that this book offers is a historical asset to anyone thinking of starting, studying, or even dreaming about launching a new magazine. It is the cornerstone of our past, from which we can live our present and better prepare for our future. A must-read for anyone who ever doubts the power of magazines and their place in our history. (Samir Husni, Professor of Journalism and Director, Magazine Innovation Center, University of Mississippi) The future of magazines? Murky. Their past? Glorious. How we got from there to here is told in this compelling history. It's thrilling, funny, disturbing, sad, and ultimately inspiring. And in these pages are broad and helpful hints on how we can return to glorious. (Richard B. Stolley, Founding Editor, 'People', and Senior Editorial Adviser, Time Inc.)

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The Author: David E. Sumner has been a Professor of Journalism at Ball State University since 1990, and is coauthor of Feature and Magazine Writing: Action, Angle and Anecdotes (2009) and Magazines: A Complete Guide to the Industry (Lang, 2006).

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