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WHY BE A BETTER NEGOTIATOR? Your interactions with other people will be more mutually beneficial and infinitely more rewarding and you still ... GET WHAT YOU REALLY WANT! Use the complete negotiator system. Negotiate the deal. On a personal level, you'll enhance your relationship with your significant other, have more tractable children and there'll generally be less strife for you to deal with on a daily basis. Service providers will be increasingly cooperative and government employees will end up being more helpful. Promotions will come easier. On a business level, to people on the other side, you are the organization you're representing. This goes as much for a police hostage negotiator as it does for a company sales representative. Every business can benefit from its employees being skilled negotiators and it will show in an enhanced bottom line. With international conflicts, an effective negotiator can make a difference in terms of fewer lives lost, less infrastructure destroyed and a reduction in the number of refugees that have to be accommodated elsewhere. How you interact has people seeing you either as an adversary to be resisted or as a partner to jointly resolve issues. In many ways, life is actually all about negotiating with other people, eg, wife, boss, kids, colleagues, employees, friends, team mates, competitors, shop assistants, civil servants, etc. Negotiate these interactions well and it could turn your life around. Who wouldn't want that?

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