Overview

Everywhere we look, we are bombarded with images of youth and gleaming white smiles. The dream of the Hollywood smile is both aspirational and inspirational, and your patients and clients come to you as their trusted dental or cosmetic practitioner in their quest for that dazzling smile. Whether you're an experienced dental practitioner or cosmetic practitioner that's looking to expand their knowledge of this fast growing area, or you're a new graduate that wants to gain an understanding of the principles that underpin dental whitening, The Little Black Book of Dental Whitening is your essential blueprint. After reading this comprehensive and uncomplicated guide to the multi-billion dollar industry of dental whitening you will: Have a solid scientific understanding of the causes of tooth discoloration Understand how tooth whitening works Stop wasting time and money on the next gimmick and be able to choose the optimal dental whitening procedure for your patients' or clients' needs Understand and be able to avoid or minimize some of the side-effects of the tooth whitening processBe able to position yourself with your patients and clients as the trusted authority in the fast growing area of dental whitening

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9780648110026

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Dr Hendrik B. Lai is an entrepreneur, practicing dental surgeon, business consultant and an Adjunct Senior Lecturer at the College of Medicine and Dentistry at James Cook University. He is a founder and principal consultant at Schleining, Eldred, Lai and Company and serves as a Director of American Pacific Investments. Hendrik is also the author of business and wellness books including Teethonomics and Healing the Healer. Hendrik is passionate about helping professionals build successful businesses and has been featured by dozens of media outlets including the Sydney Morning Herald, ABC, Channel Seven, Channel TEN and Australia Network News. He has spoken extensively on health economics, strategy and health care access issues. Hendrik and his wife, Sylvia, are the proud parents of Helena and Ethan and reside in Sheboygan County, Wisconsin.

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