Overview

Must-have tools include: Communications information kit for everyday use - and for times of crisis. Practice scenarios for appointed spokespeople. Checklists that provide a head start when an emergency happens. Communication-readiness throughout the organization. Confidence-boosting tools to deal with the media. Customized news releases that tell your story effectively. Following these proven guidelines, libraries will gain the confidence to handle any crisis, as they lay the foundation for ongoing communications with key audiences on a regular basis.

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9780838908709

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Jan Thenell serves as adjunct professor in the communications department at Portland, Oregon's Marylhurst University. She recently retired after 14 years as director of public relations at Multnomah County Library system. Thenell holds an M.A. in journalism from the University of Oregon's School of Journalism and Communications and received her APR designation, accreditation from the Public Relations Society of America (PRSA). She also served on the media relations and communications staff of Oregon Governor Victor Atiyeh. Her work has won awards from the ALA and PRSA. She has contributed a library case study to the fifth edition of Hendrix's Public Relations Cases.

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