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OverviewFull Product DetailsAuthor: Laura SolomonPublisher: American Library Association Imprint: ALA Editions Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.180kg ISBN: 9780838914328ISBN 10: 0838914322 Pages: 128 Publication Date: 30 April 2016 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsChapter 1: Get Over Yourself Chapter 2: Should You Care About Content Marketing? (Yeah, Probably.) Chapter 3: Identifying Your Audience(s) Chapter 4: Planning Not to Fail Chapter 5: Writing So People Might Give a Damn Chapter 6: Common Mistakes: Getting Better, Going Forward Chapter 7: Are You Actually Succeeding? (And How Do You Know?) Afterword Bibliography IndexReviewsShould be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections. - Library Bookwatch Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections. - Library Bookwatch "”Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections.""""— Library Bookwatch" Author InformationLaura Solomon is the library services manager for the Ohio Public Library Information Network and the former web applications manager for the Cleveland Public Library.She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. A 2010 Library Journal Mover & Shaker, she is also the author of The Librarian's Nitty-Gritty Guide to Social Media and Doing Social Media So It Matters: A Librarian's Guide. In 2009 she was recognized by the Ohio Library Council for her role in saving more than $147 million of public library funding by using social media. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer. Tab Content 6Author Website:Countries AvailableAll regions |