The Librarian's Nitty-Gritty Guide to Content Marketing

Author:   Laura Solomon
Publisher:   American Library Association
ISBN:  

9780838914328


Pages:   128
Publication Date:   30 April 2016
Format:   Paperback
Availability:   Available To Order   Availability explained
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The Librarian's Nitty-Gritty Guide to Content Marketing


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Full Product Details

Author:   Laura Solomon
Publisher:   American Library Association
Imprint:   ALA Editions
Dimensions:   Width: 15.20cm , Height: 0.70cm , Length: 22.90cm
Weight:   0.180kg
ISBN:  

9780838914328


ISBN 10:   0838914322
Pages:   128
Publication Date:   30 April 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Chapter 1: Get Over Yourself Chapter 2: Should You Care About Content Marketing? (Yeah, Probably.) Chapter 3: Identifying Your Audience(s) Chapter 4: Planning Not to Fail Chapter 5: Writing So People Might Give a Damn Chapter 6: Common Mistakes: Getting Better, Going Forward Chapter 7: Are You Actually Succeeding? (And How Do You Know?) Afterword Bibliography Index

Reviews

Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections. - Library Bookwatch


Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections. - Library Bookwatch


"”Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections.""""— Library Bookwatch"


Author Information

Laura Solomon is the library services manager for the Ohio Public Library Information Network and the former web applications manager for the Cleveland Public Library.She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. A 2010 Library Journal Mover & Shaker, she is also the author of The Librarian's Nitty-Gritty Guide to Social Media and Doing Social Media So It Matters: A Librarian's Guide. In 2009 she was recognized by the Ohio Library Council for her role in saving more than $147 million of public library funding by using social media. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

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