The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germany
Author:   Ansgar Ohly ,  Michael Spence
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781841131177


Pages:   144
Publication Date:   01 January 2000
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germany


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Overview

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

Full Product Details

Author:   Ansgar Ohly ,  Michael Spence
Publisher:   Bloomsbury Publishing PLC
Imprint:   Hart Publishing
Dimensions:   Width: 13.80cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.280kg
ISBN:  

9781841131177


ISBN 10:   1841131172
Pages:   144
Publication Date:   01 January 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1 Introduction Chapter 2 Comparative Advertising in the United Kingdom Chapter 3 Comparative Advertising in Germany Chapter 4 The History, Scope and Exclusivity of the Directive Chapter 5 The Substance of the Directive Chapter 6 The Implementation of the Directive Chapter 7 The Way Forward

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Author Information

Michael Spence is a Fellow and Tutor in Law of St Catherine's College, Oxford.

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