Overview

In Crawford's twenty-five years combating profit killers for Fortune 500 companies, he has discovered that most organizations have the same weakness: There is a gap between their careful plans and what actually happens. Crawford offers sharp research and watertight solutions.

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9781665182522

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Gregg Crawford heads the California-based BayGroup International, a performance improvement consulting firm he established in 1980. For the past quarter century, he and his staff of more than 100 people have worked with some of the largest companies in the world, including Fortune 500 industry leaders. His organization has trained the entire sales forces for numerous companies, including global conglomerates such as Hewlett-Packard. Some of his clients have been with him for decades, working through changing market conditions, growth challenges, increased competition, and eventual mergers and acquisitions. Adam Grupper, award-winning narrator, has garnered honors from AudioFile magazine, Publishers Weekly, iTunes, the Society of Voice Arts and Sciences, and the Audio Publishers Association. He has been in eleven Broadway productions, including the acclaimed revival of Fiddler on the Roof. His film and television credits include The Rebound, Homeland, Master of None, Music and Lyrics, Two Weeks Notice, Elementary, and Allegiance.

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