Full Product Details
Author: Vivian Cook
Publisher: Multilingual Matters
Imprint: Multilingual Matters
Dimensions:
Width: 17.00cm
, Height: 1.10cm
, Length: 22.50cm
Weight: 0.353kg
ISBN: 9781800414556
ISBN 10: 1800414552
Pages: 216
Publication Date: 21 March 2022
Audience:
College/higher education
,
General/trade
,
Professional and scholarly
,
Postgraduate, Research & Scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
'Fifth Avenue' - what could be more tedious! Other than Manhattan and Kyoto where streets are just numbered, notable cities use street names. And they know why, as does Vivian Cook. Street signs are a treasure trove of linguistic, societal, historical, political and commercial knowledge. In this book he takes us on a multidisciplinary adventure trip to decode the wonders of written signs in public places. Trust the guide! * Florian Coulmas, University of Duisburg-Essen, Germany * Vivian Cook has given us an excellent primer for the study of displayed writing. Based on a wealth of examples collected from two English cities, it will be a long-standing reference for novices and seasoned scholars of public signage in linguistics and other disciplines. * Adam Jaworski, University of Hong Kong, Hong Kong * In this fascinating book, Cook takes readers for a walk in two British towns to discover street sign research. With encyclopaedic knowledge, enthusiasm and his signature humour, Cook analyses a wealth of fascinating examples - from hand-scribbled notices to stone-engraved mottos - drawing from his quarter-of-a-century-long inquiry into written language, discussing linguistics, psychology, marketing, aesthetics, politics and more. Our mindless wanderings around town will never be the same again. * Bene Bassetti, University of Birmingham, UK *
'Fifth Avenue' - what could be more tedious! Other than Manhattan and Kyoto where streets are just numbered, notable cities use street names. And they know why, as does Vivian Cook. Street signs are a treasure trove of linguistic, societal, historical, political and commercial knowledge. In this book he takes us on a multidisciplinary adventure trip to decode the wonders of written signs in public places. Trust the guide! * Florian Coulmas, University of Duisburg-Essen, Germany *
Author Information
Vivian Cook was Emeritus Professor of Applied Linguistics at Newcastle University, UK. He was known for his work on second language acquisition, particularly for the concept of multi-competence, and wrote technical textbooks and popular books on areas of linguistics ranging from intonation to first language acquisition to spelling.
