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9781108718752

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'Félix-Brasdefer provides an in-depth, multi-layered account of the sociolinguistic and pragmatic dimensions of service encounters in the US and Mexico. Detailed analysis of both Spanish and English data offers readers fascinating insights into cross-cultural variation.' Camilla Vásquez, University of South Florida 'Trailblazing the pragmatic-discursive approach, this fine book illuminates service encounters in both Mexico and the United States in all their multimodal richness. A must-read for anybody interested in cross-cultural/variational pragmatics.' Jonathan Culpeper, Lancaster University 'The author advances the field of discourse pragmatics by offering an unusually broad integrative approach to social interaction and applying it to a wide range of service encounters. This is an innovative model for a multifaceted analysis of any type of spoken discourse.' Klaus P. Schneider, Rheinische Friedrich-Wilhelms-Universität Bonn 'Félix-Brasdefer's comprehensive book on the language of service encounters brings fresh air into the field with its unique perspective, rich data, insightful observations and illuminating discussions.' Istvan Kecskes, State University of New York, Albany 'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Félix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies

'Felix-Brasdefer provides an in-depth, multi-layered account of the sociolinguistic and pragmatic dimensions of service encounters in the US and Mexico. Detailed analysis of both Spanish and English data offers readers fascinating insights into cross-cultural variation.' Camilla Vasquez, University of South Florida 'Trailblazing the pragmatic-discursive approach, this fine book illuminates service encounters in both Mexico and the United States in all their multimodal richness. A must-read for anybody interested in cross-cultural/variational pragmatics.' Jonathan Culpeper, Lancaster University 'The author advances the field of discourse pragmatics by offering an unusually broad integrative approach to social interaction and applying it to a wide range of service encounters. This is an innovative model for a multifaceted analysis of any type of spoken discourse.' Klaus P. Schneider, University of Bonn, Germany 'Felix-Brasdefer's comprehensive book on the language of service encounters brings fresh air into the field with its unique perspective, rich data, insightful observations and illuminating discussions.' Istvan Kecskes, State University of New York, Albany 'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Felix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies Felix-Brasdefer provides an in-depth, multi-layered account of the sociolinguistic and pragmatic dimensions of service encounters in the US and Mexico. Detailed analysis of both Spanish and English data offers readers fascinating insights into cross-cultural variation. Camilla Vasquez, University of South Florida Trailblazing the pragmatic-discursive approach, this fine book illuminates service encounters in both Mexico and the United States in all their multimodal richness. A must-read for anybody interested in cross-cultural/variational pragmatics. Jonathan Culpeper, Lancaster University The author advances the field of discourse pragmatics by offering an unusually broad integrative approach to social interaction and applying it to a wide range of service encounters. This is an innovative model for a multifaceted analysis of any type of spoken discourse. Klaus P. Schneider, University of Bonn, Germany Felix-Brasdefer's comprehensive book on the language of service encounters brings fresh air into the field with its unique perspective, rich data, insightful observations and illuminating discussions. Istvan Kecskes, State University of New York, Albany 'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Felix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies

'Felix-Brasdefer provides an in-depth, multi-layered account of the sociolinguistic and pragmatic dimensions of service encounters in the US and Mexico. Detailed analysis of both Spanish and English data offers readers fascinating insights into cross-cultural variation.' Camilla Vasquez, University of South Florida 'Trailblazing the pragmatic-discursive approach, this fine book illuminates service encounters in both Mexico and the United States in all their multimodal richness. A must-read for anybody interested in cross-cultural/variational pragmatics.' Jonathan Culpeper, Lancaster University 'The author advances the field of discourse pragmatics by offering an unusually broad integrative approach to social interaction and applying it to a wide range of service encounters. This is an innovative model for a multifaceted analysis of any type of spoken discourse.' Klaus P. Schneider, Rheinische Friedrich-Wilhelms-Universitat Bonn 'Felix-Brasdefer's comprehensive book on the language of service encounters brings fresh air into the field with its unique perspective, rich data, insightful observations and illuminating discussions.' Istvan Kecskes, State University of New York, Albany 'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Felix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies `Felix-Brasdefer provides an in-depth, multi-layered account of the sociolinguistic and pragmatic dimensions of service encounters in the US and Mexico. Detailed analysis of both Spanish and English data offers readers fascinating insights into cross-cultural variation.' Camilla Vasquez, University of South Florida 'Trailblazing the pragmatic-discursive approach, this fine book illuminates service encounters in both Mexico and the United States in all their multimodal richness. A must-read for anybody interested in cross-cultural/variational pragmatics.' Jonathan Culpeper, Lancaster University 'The author advances the field of discourse pragmatics by offering an unusually broad integrative approach to social interaction and applying it to a wide range of service encounters. This is an innovative model for a multifaceted analysis of any type of spoken discourse.' Klaus P. Schneider, Rheinische Friedrich-Wilhelms-Universitat Bonn 'Felix-Brasdefer's comprehensive book on the language of service encounters brings fresh air into the field with its unique perspective, rich data, insightful observations and illuminating discussions.' Istvan Kecskes, State University of New York, Albany 'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Felix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies

'Felix-Brasdefer provides an in-depth, multi-layered account of the sociolinguistic and pragmatic dimensions of service encounters in the US and Mexico. Detailed analysis of both Spanish and English data offers readers fascinating insights into cross-cultural variation.' Camilla Vasquez, University of South Florida 'Trailblazing the pragmatic-discursive approach, this fine book illuminates service encounters in both Mexico and the United States in all their multimodal richness. A must-read for anybody interested in cross-cultural/variational pragmatics.' Jonathan Culpeper, Lancaster University 'The author advances the field of discourse pragmatics by offering an unusually broad integrative approach to social interaction and applying it to a wide range of service encounters. This is an innovative model for a multifaceted analysis of any type of spoken discourse.' Klaus P. Schneider, Rheinische Friedrich-Wilhelms-Universitat Bonn 'Felix-Brasdefer's comprehensive book on the language of service encounters brings fresh air into the field with its unique perspective, rich data, insightful observations and illuminating discussions.' Istvan Kecskes, State University of New York, Albany 'Based on the assumption that language in [Service Encounters] SEs is closely related to sociocultural and cognitive contexts, Felix-Brasdefer proposes an insightful pragmatic-discursive approach, in which an SE is considered as a joint activity realized by a series of joint actions.' Xinzhang Yang, Discourse Studies

Author Information

J. César Félix-Brasdefer is Associate Professor of Spanish Linguistics in the Department of Spanish and Portuguese at Indiana University, Bloomington. His recent publications include Politeness in Mexico and the United States (2008) and Pragmatic Variation in First and Second Language Contexts (edited with Dale Koike, 2012).

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