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9781736561409

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Expanding one's business beyond the home market is an imperative but also something that many entrepreneurs and business leaders view with trepidation. Wendy Pease takes on one crucial aspect of such expansion - navigating the different languages in each market - and lays out a clear road to success with great frameworks, several relatable examples, and an easy writing style. Whether you want to more effectively communicate with multilingual consumers in the US, or you want to satisfy the needs of consumers in other countries who happen to find you online, or you are developing an international expansion strategy, read this book. Kusum Ailawadi Professor of Marketing Tuck School of Business, Dartmouth College Co-author: Getting Multichannel Distribution Right Wendy Pease and her book, The Language of Global Marketing, is a roadmap to losing your fear and finding your courage to seek out customers on foreign shores! We all know that language matters when connecting with our target market. The beauty of The Language of Global Marketing is that Wendy provides us with the tools, encouragement, and data that compels us to venture far beyond our native tongue opening up a world (literally) of business opportunities. Gabrielle King Morse President & CEO The Center for Women and Enterprise

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Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast. Learn more at www.wendypease.com

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