Overview

The Kotler Legacy is a tribute to the extraordinary life's work of Professor Philip Kotler, the Father of Modern Marketing. Recognized by the American Marketing Association as one of the most influential marketers, Professor Kotler is a mentor whose guidance has reached millions, from business students in America and Canada to learners in a remote village in Bangladesh, a desert in Saudi Arabia, or a tech hub in China. With 40 selected writings spanning themes of marketing, business, economics, sustainability, capitalism, democracy, inequality, and other matters germane to the evolving role of business in society, this book captures a legacy that continues to reshape marketing, ethics, sustainability, and social responsibility worldwide. Each essay reflects not only Professor Kotler's intellectual rigor, but also his moral clarity. Empowering, refreshing, and forward-thinking, The Kotler Legacy is an essential read for C-suite executives seeking to lead with impact in an era of disruption and accountability. It offers actionable insights needed to build sustainable business strategies rooted in the 3Ps--People, Planet, and Prosperity--and serves as a valuable resource for professionals across marketing, branding, PR, and sales, as well as for business students preparing to shape the future of sustainable global business leadership.

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9781997739081

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Reviews

""Philip Kotler not only has been transforming the world of business but also humanity as we know it."" --José Salibi Neto, Founder of HSM and Author of Disruptive Leadership ""The Kotler Legacy is an inspiring collection of Philip Kotler's most insightful essays. These reflections include the future of marketing, but go far beyond by addressing issues of the common good and democracy. The book offers inspiration for marketers, leaders and citizens alike."" --Prof. Dr. Dr. h.c. mult. Hermann Simon, Founder & Honorary Chairman, Simon-Kucher & Partners ""I am glad that Kotler's excellent articles will now be available worldwide for readers seeking insight and clarity on world problems."" --Walter Vieira, Marketing Consultant, Author, Business Columnist, Visiting Professor Chairman, Consumer Education and Research Society, India ""Kotler Legacy is an absolute must read for anyone interested in becoming a values-based leader and doing their part to make the world a better place. Phil has a unique ability to combine business principles, the liberal arts and what it means to be a holistic human being"" --Harry M Jansen Kraemer, Jr., Professor of Leadership, Northwestern University Kellogg School of Management Former Chairman and CEO, Baxter International ""Philip Kotler insists marketing must be driven by a deep concern for the Common Good. His work reminds us that marketing isn't just about markets--it's about people, communities, and the future we're building together."" --Christian Sarkar, THE REGENERATIVE MARKETING INSTITUTE

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