The Knowledge Game: Revolution in Learning and Communication
Author:   Gordon Wills
Publisher:   Cengage Learning EMEA
ISBN:  

9780304703265


Pages:   256
Publication Date:   24 September 1998
Format:   Paperback
Availability:   Out of stock   Availability explained


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The Knowledge Game: Revolution in Learning and Communication


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Overview

This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres (IMC). The text explains how electronic publishing can transform the educational process, and explores how electronic customer databases have changed marketing and promotion practices. It maintains that electronic media will result in a new breed of more confident, more democratic and responsible workers, who make decisions, pursue needed information, network worldwide and will become a marketing intelligentsia.

Full Product Details

Author:   Gordon Wills
Publisher:   Cengage Learning EMEA
Imprint:   Cengage Learning EMEA
Dimensions:   Width: 16.90cm , Height: 1.60cm , Length: 24.40cm
Weight:   0.470kg
ISBN:  

9780304703265


ISBN 10:   0304703265
Pages:   256
Publication Date:   24 September 1998
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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