Overview

The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO. The book examines the kinds of experiences we've all had as customers -- things that so many organizations seem blind to. Situations like the inability to actually talk with a human, impenetrable phone systems, frustrating processes and uncaring people. It drives home the reality that these flaws exist in every company, and that they are silent killers of sales and customer loyalty. Most importantly, The Journey to WOW shows exactly how to start seeing the flaws in your company and what you can do to fix them. Its lighthearted business novel format will draw you in, then deliver more than a few surprising ah-ha moments. It will forever change the way you look at your business.

Full Product Details

9781633936935

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Reviews

If you are looking to go from now to WOW, check out this book --Doug SandleR, Co-host of The Nice Guys on Business Podcast, Author of Nice Guys Finish First This book should be required reading for everyone in the customer experience space, except homework has never been so enjoyable. --Dave Carroll, Singer-Songwriter and creator of United Breaks Guitars .. . an entertaining story! Read it and put the insights to work to improve your customer relationships. --Bob Thompson, Founder/CEO of CustomerThink. Author of Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Author Information

Shaun Belding is an author, speaker and leading global expert on customer experience, service recovery, leadership and building positive workplace cultures. He has helped organizations create outstanding internal and external experiences for over 25 years. Shaun is CEO of The Belding Group of Companies, an award-winning consulting and training company.

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