Overview

In recent times, the tourism and hospitality industry has undergone a metamorphosis, marked by increasing competitiveness and a dynamic market. The nature of demand has changed along with the profile of the consumer. This book is a collection of articles on various contemporary trends that are influencing the dynamics of the Tourism and Travel industry. A new tourism is emerging - one which takes into account the complexity and segmentation of tourism demand, the greater flexibility of supply, distribution and consumption and the search for new sources of profitability in the industry. Innovation is a crucial driver to develop and establish successful, dynamic, customer-centric e-tourism platforms.

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9781645600633

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Dr. Adyasha Das is Associate Professor at Indian Institute of Tourism & Travel Management Bhubaneswar, Ministry of Tourism, Government of India. She studied at Delhi School of Economics, obtained a Master's in Business Administration from Xavier Institute of Management and a doctoral degree in Organizational Behaviour. She is an avid researcher and her interests span a wide area - Cross-cultural Management, Human Resource Management, Organizational Behaviour, Cultural Tourism, Culture Studies etc. She has published widely in different areas of tourism with major publications in the areas of cultural and heritage tourism. She is a member of editorial boards of management and tourism journals and actively engages in consultancy, training and research activities. She is the author of the Amazon bestseller The Chausathi Yoginis of Hirapur: from Tantra to Tourism.

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