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Author:   Luigi Serio ,  Luigi Serio
Publisher:   Taylor & Francis Ltd
Imprint:   Greenleaf Publishing
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.476kg
ISBN:  

9781783534289

ISBN 10:   1783534281
Pages:   242
Publication Date:   25 February 2016
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Vladimir Nanut, President, ASFOR Introduction Luigi Serio, Referent for the ASFOR Annual Case Writing Competition 1. The heart of business in an Italian family firm: the Hotel Stella case Alessandra Tognazzo, University of Padova, Italy Paolo Gubitta, University of Padova and CUOA Business School, Italy 2. Performance appraisal at Telespazio: aligning strategic goals to people development Silvia Profili, European University of Rome, Italy Alessia Sammarra, University of L’Aquila, Italy Laura Innocenti, LUISS Guido Carli University, Italy Gabriele Gabrielli, LUISS Guido Carli University, Italy 3. UniQuest at UniManagement: Driving innovation through executive development Corey Billington, University of Wyoming, USA Rhoda Davidson, Surrey University, UK Carmela La Cava, UniCredit Group, Italy Atul Pahwa, Independent consultant, Switzerland 4. Designing a PPP beyond legal procedures: the case of Fahrenheit Resort Niccolò Cusumano, SDA Bocconi School of Management, Italy Giacomo Morri, SDA Bocconi School of Management, Italy Veronica Vecchi, SDA Bocconi School of Management, Italy 5. Social business plan simulation: the case of Dynamo Camp Clodia Vurro and Francesco Perrini, Università Commerciale “L. Bocconi” and SDA Bocconi School of Management, Italy 6. Strategy execution at Mediolanum Bank: a role play case study Olga E. Annushkina, SDA Bocconi School of Management, Italy Giorgio Invernizzi, Università L. Bocconi, Italy 7. Ametista Antonella Moretto and Margherita Pero, Politecnico di Milano, Italy 8. Implementing a co-branding decision: the Magneti Marelli and Mopar case Maria Carmela Ostillio and Chiara Solerio, SDA Bocconi School of Management, Italy 9. iGuzzini Illuminazione and the challenge of LEDs on the global marketSara Paoletti, Istituto Adriano Olivetti (ISTAO), Italy Stefano Grugnetti, Istituto Adriano Olivetti (ISTAO), ItalyLorenzo Palego, Istituto Adriano Olivetti (ISTAO), Italy 10. After all the music. . . the repositioning of MTV ItaliaGiulia Ferrari, SDA Bocconi School of Management, Italy Dino Ruta, SDA Bocconi School of Management, ItalySeverino Salvemini, SDA Bocconi School of Management, Italy Afterword Elio Borgonovi, member of the ASFOR Annual Case Writing Competition evaluation committee

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Luigi Serio

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