Overview

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build lucrative, sustainable practices, replaces the typical consultant's mindset of emphasizing expertise and differentiated processes with a  focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients: Six Steps to Unlimited Clients and Financial Freedom, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed.

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9781683501640

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Reviews

Fields' delightful book isn't just about winning clients--it's about winning them the right way, for the right reasons, in ways that add to everyone's wealth. - Charles Green, author of #1 bestseller The Trusted Advisor Redefines the laws and rules of attraction. ... Every consultant should read and implement the six steps if they're serious about doubling their income. - Jeffrey Gitomer, author of the Little Red Book of Selling This book is an indispensable resource for consultants. - Keith Ferrazzi, author of the #1 New York Times Best Sellers Who's Got Your Back and Never Eat Alone If I could have just one book on client strategy, this book would be it. I can't recommend it highly enough. - Marshall Goldsmith, international bestselling author of What Got You Here Won't Get You There and Triggers. Fields delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. - Midwest Book Review/Library Bookwatch

Fields' delightful book isn't just about winning clients--it's about winning them the right way, for the right reasons, in ways that add to everyone's wealth. --Charles Green, author of #1 bestseller The Trusted Advisor David A. Field's Irresistible Consultant's Guide to Winning Clients redefines the laws and rules of attraction. He creates new definitions for connecting, engaging, and convincing immediate business that lasts for the long term. Every consultant should read and implement the six steps if they're serious about doubling their income. -- Jeffrey Gitomer, author of the Little Red Book of Selling This book is an indispensable resource for consultants. Having worked closely with David, I know, firsthand, how transformative his six steps are. - Keith Ferrazzi, author of the #1 New York Times Best Sellers Who's Got Your Back and Never Eat Alone If I could have just one book on client strategy, it would be David's client-centric Guide to Winning Clients. I can't recommend it highly enough. -- Marshall Goldsmith, international bestselling author of What Got You Here Won't Get You There and Triggers.

Author Information

David A. Fields, co-founder of Ascendant Consulting, works with small consulting firms across the globe that are eager to accelerate growth, increase profit and create lifestyle-friendly practices. A bestselling author, speaker, consultant, and mentor, David also heads Ascendant Consortium, whose clients are a ""Who's Who"" of the business world. Named one of Advertising Age magazine’s “Marketing Top 100,” David's insights are featured in IndustryWeek, USA Today, CNN Money, Investor’s Business Daily, Advertising Age, BusinessWeek, SmartMoney, and other publications.

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