Overview
"From ""Science Finds, Industry Applies, Man Conforms"" (motto of the 1933 Chicago USA World's Fair)—to ""People Propose, Science Studies, Technology Conforms"" (Donald Norman's person-centered motto for the twenty-first centuray). Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight. In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last—the opposite of how things are done now."
Full Product Details
Author: Donald A. Norman
Publisher: MIT Press Ltd
Imprint: MIT Press
Edition: New edition
Dimensions:
Width: 15.20cm
, Height: 1.50cm
, Length: 22.90cm
Weight: 0.431kg
ISBN: 9780262640411
ISBN 10: 0262640414
Pages: 320
Publication Date: 18 August 1999
Recommended Age: From 18 years
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Out of Stock Indefinitely
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
Don Norman has established himself as high technology's leading thinker on user interfaces and on why PCs are too complex. -- Wall Street Journal
Don Norman's dramatic transformation from design critic to digitaldesigner has made his observations in The Invisible Computer even more insightful and inciteful. Michael Schrage , Research Associate, MIT Media Lab, and authorof Getting Real Don Norman has established himself as high technology's leadingthinker on user interfaces and on why PCs are too complex. -- Wall Street Journal ... the bible of 'post-PC' thinking. -- Business Week
Author Information
Business Week has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.
