Full Product Details
Author: Fernando Bermejo ,
Steve Jones
Publisher: Peter Lang Publishing Inc
Imprint: Peter Lang Publishing Inc
Volume: 35
Weight: 0.380kg
ISBN: 9780820479323
ISBN 10: 0820479322
Pages: 262
Publication Date: 11 January 2007
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Awaiting stock
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Reviews
« 'The Internet Audience' helps fill not just a gap, but a gaping hole, in audience research literature. Fernando Bermejo's analysis of the development of the Internet audience is exceptionally well contextualized within the broader institutional and technological development of the Internet, as well as within the broader literature on media institutions and audiences. This book expertly depicts the intertwining of the medium and its measurement at the theoretical, economic, and institutional levels.
Fernando Bermejo's book makes an impressive and much-needed contribution to the development of institutionalist analyses of information media. His focus on the self-interested construction of Internet audiences through an extremely limited system of measurement and assessment helps us to understand how the development of this medium has been constrained by a concern with commoditization, rather than enablement. His is an informed analysis. Readers will benefit from the great detail and extensive documentation that Bermejo provides to support his conclusions about the nature of this deeply flawed process of social construction. (Oscar H. Gandy Jr., Emeritus Professor of Communication, Annenberg School for Communication, University of Pennsylvania) 'The Internet Audience' helps fill not just a gap, but a gaping hole, in audience research literature. Fernando Bermejo's analysis of the development of the Internet audience is exceptionally well contextualized within the broader institutional and technological development of the Internet, as well as within the broader literature on media institutions and audiences. This book expertly depicts the intertwining of the medium and its measurement at the theoretical, economic, and institutional levels. (Philip Napoli, Associate Professor, Graduate School of Business; Director, Donald McGannon Communication Research Center, Fordham University)
Author Information
The Author: Fernando Bermejo is Professor of Communication at the Universidad Rey Juan Carlos in Madrid. He holds a Ph.D. in communication from the Universitat Autonoma de Barcelona and an M.A. from the Annenberg School for Communication at the University of Pennsylvania.
