Overview

Professor Junhao Hong provides the first systematic study of China's television, the largest and one of the most complicated television systems in the world. China's television represents a highly complicated communication system, a powerful ideological machine, and a unique social manifestation. As Professor Hong illustrates, during the past 20 years, since the country's reform, television has experienced tremendous changes. While many studies of media globalization attribute the phenomenon mainly to external factors—new technologies, global capital flows, and quality production of Western programming—Hong argues that in many countries internal factors, such as government policy and the evolution of society, play decisive roles for change. Based on firsthand data and interviews with China's high-ranking officials and policymakers this study will be of considerable value to scholars and researchers dealing with mass media/television issues in the developing world and with contemporary China.

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Reviews

Provides much needed data that contributes to our understanding of television in China and thus to our comparative understanding of international broadcasting systems. Equally important, however, it also provides an analytical perspective on that data, a perspective offering insight into the interaction of technology, policy, and culture. -Horace Newcomb Professor, Dept; pf Radio, Television and Film University of Texas at Austin

""A fascinating study....Hong's insights are valuable because he bases his work on his years of experience of working in Chinese journalism and later in the dynamic television center of Shanghai as his country emerged from the Mao period.""-Emile G. McAnany Chair, Dept. of Communication, Santa Clara University ""Although other writers have dealt with China's television revolution to varying degrees, Hong's longitudinal and systematic study is the first to fully explain all the nuances of the external and internal factors impinging upon the medium's explosion. exhaustive treatment I have seen of Chinese television and its changing structure and functions.""-John A. Lent Professor of Communication, Temple University ""Provides much needed data that contributes to our understanding of television in China and thus to our comparative understanding of international broadcasting systems. Equally important, however, it also provides an analytical perspective on that data, a perspective offering insight into the interaction of technology, policy, and culture.""-Horace Newcomb Professor, Dept; pf Radio, Television and Film University of Texas at Austin ?[P]resents a perceptive, prescriptive, and predictive overview of an often neglected area in research about the processes and structure of Chinese mass communication - the internatioanlization of television in China....With his extensive professional experience in both print and broadcast media, he approached the internationalization of Chinese television through a combination of an insider's keen observation, strategic interviews of key TV and governmental officials, and a smooth synthesis of related literature....[An] informative and enlightening piece of scholarly work.?-Journalism & Mass Communication Quarterly ?Professor Junhao Hong provides the first systematic study of China's television, the largest and one of the most complicated television systems in the world....Based on firsthand data and interviews with China's high-ranking officials and policymakers this study will be of considerable value to scholars and researchers dealing with mass media/television issues in the developing world and with contemporary China.?-New Books in the Communications Library ?The book is certainly appropriate for courses on the mass media or on contemporary China.?-Pacific Affairs ""�P�resents a perceptive, prescriptive, and predictive overview of an often neglected area in research about the processes and structure of Chinese mass communication - the internatioanlization of television in China....With his extensive professional experience in both print and broadcast media, he approached the internationalization of Chinese television through a combination of an insider's keen observation, strategic interviews of key TV and governmental officials, and a smooth synthesis of related literature....�An� informative and enlightening piece of scholarly work.""-Journalism & Mass Communication Quarterly ""Professor Junhao Hong provides the first systematic study of China's television, the largest and one of the most complicated television systems in the world....Based on firsthand data and interviews with China's high-ranking officials and policymakers this study will be of considerable value to scholars and researchers dealing with mass media/television issues in the developing world and with contemporary China.""-New Books in the Communications Library ""The book is certainly appropriate for courses on the mass media or on contemporary China.""-Pacific Affairs ""[P]resents a perceptive, prescriptive, and predictive overview of an often neglected area in research about the processes and structure of Chinese mass communication - the internatioanlization of television in China....With his extensive professional experience in both print and broadcast media, he approached the internationalization of Chinese television through a combination of an insider's keen observation, strategic interviews of key TV and governmental officials, and a smooth synthesis of related literature....[An] informative and enlightening piece of scholarly work.""-Journalism & Mass Communication Quarterly

Author Information

JUNHAO HONG is an Assistant Professor in the Department of Communication, State University of New York at Buffalo. A native Chinese, Junhao Hong worked for a number of years for China's prestigious newspapers and major television stations prior to coming to the United States. He was interviewed by The New York Times on Chinese Media and social change.

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