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9781118139875

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Newly updated and revised, this essential guide to the interior design business helps designers streamline their work, learn business basics and achieve profitability. This revised edition also describes how the changing economy affects design practices and explores a range of current topics, including social networking, building a brand and implementing technology. (ASID Icon, Fall 2012)

Newly updated and revised, this essential guide to the interior design business helps designers streamline their work, learn business basics and achieve profitability. This revised edition also describes how the changing economy affects design practices and explores a range of current topics, including social networking, building a brand and implementing technology. ( ASID Icon , Fall 2012)

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MARY V. KNACKSTEDT, FASID, FIIDA, is founder and President of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York City. She is an interior designer, furniture designer, consultant, and speaker. She has taught continuing education and business courses for professional organizations and universities, including Harvard University's Graduate School of Design. As a consultant, Knackstedt has helped develop many new businesses and restore many failing businesses. She continues to advise designers throughout the United States.

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