Overview

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

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9781571783219

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Reviews

Refreshing. Funny. Excruciatingly candid. Ths is the most insightful book on advertising since the industry classic, Ogilvy on Advertising. <br>-- MIKE WINDSOR, Former CEO, Ogilvy Interactive; Director, Ogilvy and Mather Worldwide<br><br> From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read. <br>-- TOM PERKINS, Venture capitalist, Kleiner Perkins Caulfield and Byers<br><br> This book connects two chronological dots with a wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowl-edge to explore. If you want to come close to being there in the golden years of the advertising business, you'll be in it up to your neck when you read The Insanity of Advertising. <br>-- MIKE SLOSBERG, former Creative Director, Young and Rubicam<br><br> Fred and his team made a mark on everything they touched. Especially Dell. [It] recounts some of the incredible unexpected happenings and accomplishments, some we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business. It's a great read. <br>-- JOEL KOCHER, Former President, Dell Computer Corporation

Refreshing. Funny. Excruciatingly candid. Ths is the most insightful book on advertising since the industry classic, Ogilvy on Advertising. -- MIKE WINDSOR, Former CEO, Ogilvy Interactive; Director, Ogilvy and Mather Worldwide From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read. -- TOM PERKINS, Venture capitalist, Kleiner Perkins Caulfield and Byers This book connects two chronological dots with a wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowl-edge to explore. If you want to come close to being there in the golden years of the advertising business, you'll be in it up to your neck when you read The Insanity of Advertising. -- MIKE SLOSBERG, former Creative Director, Young and Rubicam Fred and his team made a mark on everything they touched. Especially Dell. [It] recounts some of the incredible unexpected happenings and accomplishments, some we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business. It's a great read. -- JOEL KOCHER, Former President, Dell Computer Corporation

Refreshing. Funny. Excruciatingly candid. Ths is the most insightful book on advertising since the industry classic, Ogilvy on Advertising. -- MIKE WINDSOR, Former CEO, Ogilvy Interactive; Director, Ogilvy and Mather Worldwide From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read. -- TOM PERKINS, Venture capitalist, Kleiner Perkins Caulfield and Byers This book connects two chronological dots with a wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowl-edge to explore. If you want to come close to being there in the golden years of the advertising business, you'll be in it up to your neck when you read The Insanity of Advertising. -- MIKE SLOSBERG, former Creative Director, Young and Rubicam Fred and his team made a mark on everything they touched. Especially Dell. [It] recounts some of the incredible unexpected happenings and accomplishments, some we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business. It's a great read. -- JOEL KOCHER, Former President, Dell Computer Corporation

Author Information

Fred S. Goldberg worked for the legendary agency Young & Rubicam for 15 years beforetakingover operations at Chiat/Day San Francisco and becoming COO of Chiat/Day overall. He later founded Goldberg Moser O'Neill, a highly successful ad agency, with clients that included Dell Computer, Cisco Systems, Dreyer's Ice Cream, Kia Motors, and Electronic Arts. He lives in Marin County, California.

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