Overview

"Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-""disruptive technologies"" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming--and how to respond for success."

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9781665171540

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L. J. Ganser is the winner of the prestigious Audie Award for Best Nonfiction Narration for his work in The Island at the Center of the World. He has recorded over 450 titles, ranging from preschool books to crime noir thrillers, from astronomical adventures in both science and science fiction, to Arctic Circle high school basketball stories. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world's foremost authority on disruptive innovation. Don Leslie has appeared on Broadway, off Broadway, and in regional theaters throughout the country. He has been heard in thousands of commercials, promos for all the broadcast networks and most cable stations, political campaigns, movie trailers, and over fifty audiobooks.

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