Full Product Details
Author: Gilles Garel (Conservatoire National des Arts et Métiers, Paris, France) ,
Elmar Mock (Creaholic, Biel/Bienne, Switzerland)
Publisher: Taylor & Francis Inc
Imprint: Auerbach Publishers Inc.
Dimensions:
Width: 15.60cm
, Height: 1.50cm
, Length: 23.40cm
Weight: 0.430kg
ISBN: 9781498740210
ISBN 10: 1498740219
Pages: 188
Publication Date: 18 March 2016
Audience:
Professional and scholarly
,
College/higher education
,
Professional & Vocational
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
"""When Elmar Mock invented the Swatch, and when he launched Creaholic, he was unaware that he was applying a C-K method of reasoning. When Gilles adopted and spread the C-K Theory, he was unaware that the invention of the Swatch would be one of the most perfect examples of this theory. It was thanks to their meeting one another that they were able to share their thoughts in a harmonious, inventive, and accomplished fashion that will most certainly arouse the curiosity of the reader. Throughout all of the chapters we can only be in admiration of the talent of these two partners. The former has a penchant for vibrant metaphors, which help him share his approach, his vision, and his accomplishments with the reader. ... The latter is a fervent admirer of the rigor of well-built theoretical constructions, which he passes on to the reader with precision, passion, and a neat sense of examples."" —From the Foreword by Yves Pigneur, Professor, Lausanne University, and co-author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenges"
When Elmar Mock invented the Swatch, and when he launched Creaholic, he was unaware that he was applying a C-K method of reasoning. When Gilles adopted and spread the C-K Theory, he was unaware that the invention of the Swatch would be one of the most perfect examples of this theory. It was thanks to their meeting one another that they were able to share their thoughts in a harmonious, inventive, and accomplished fashion that will most certainly arouse the curiosity of the reader. Throughout all of the chapters we can only be in admiration of the talent of these two partners. The former has a penchant for vibrant metaphors, which help him share his approach, his vision, and his accomplishments with the reader. ... The latter is a fervent admirer of the rigor of well-built theoretical constructions, which he passes on to the reader with precision, passion, and a neat sense of examples. -From the Foreword by Yves Pigneur, Professor, Lausanne University, and co-author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenges
Author Information
Gilles Garel is a professor at the National Academy of Arts and Trades (Cnam), Paris, France, and at the Polytechnic School of France At Cnam. He is the chair of Innovation Management and has been collaborating with companies on innovation and project management since the 1990s. He is also director of Cnam’s Interdisciplinary Laboratory of Scientific Action research (LISRA). Elmar Mock is an engineer of chronometers and plastic material. At the age of 26, he, along with Jacques Müller, invented the Swatch. He subsequently conceived the Rockwatch for Tissot before leaving the watch industry. In 1986 he founded his own company, Creaholic, in Biennes, Switzerland. He is cited as an inventor in more than 150 patents. In 2010 he won the Gaïa Prize.
