Overview

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by both job-seekers and companies alike. The availability of trained and experienced product manager talent can barely keep up with the accelerating demand for new and improved technology products. Furthermore, the industry is standardizing what an effective product manager does, which makes it crucial for all product managers to learn and put into practice skills that are transferable across a wide range of organizations. After an initial introduction to the role and responsibilities of the product manager, the book maps to the product life cycle-starting with the PM's role in ideation and prioritization through requirement gathering and validation, building the product, and measuring success. People skills are also highlighted because technical and process knowledge is not enough. The final chapter focuses on interpersonal skills and the importance of leading through influence.

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Author Information

Ken Sandy has led teams at both fast-growth, early-stage companies and larger companies attempting digital transformations. He has also worked for companies developing content and advertising platforms for independent publishers and startups creating mobile messaging and social networking solutions, and he has led business units based in the United States and China. He is an industry fellow and lecturer at the Center for Entrepreneurship and Technology at the University of California, Berkeley. Sean Pratt (AEA/SAG/AFTRA) has been a working professional actor in the theater, film, TV, and voice-overs for twenty-five years. He has been an audiobook narrator for seventeen years, has recorded over 700 books in almost every genre, and has received eight AudioFile magazine Earphones Awards and four Audie Award nominations from the Audio Publishers Association. For the last ten years, Sean has been helping actors, both students and professionals, to understand the complexities of the BIZ as well as reinvigorate and refocus their careers through his easy-to-understand, dynamic concepts.

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