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9781032894850

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Richard Lee is a Professor of Marketing at the University of South Australia and Research Associate at the Ehrenberg Bass Institute. Quynh Anh Duong is a marketing specialist with ten years of experience across Southeast Asia and Australia and holds a Master of Communication from the University of South Australia. Huda Khan is a Senior Lecturer in Marketing and Associate Director of the Africa Asia Centre for Sustainability Research at the Business School, University of Aberdeen, UK. She is also affiliated with InnoLab at the University of Vaasa, Finland. Muhammad Rashid Saeed is a Lecturer in Marketing at the UQ Business School, University of Queensland, Australia. Zhixing Xu is an Associate Professor of Human Resource Management at Beijing Normal University and serves as Vice Dean of the Graduate School at Beijing Wuzi University.

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