The Influence of Values on Consumer Behaviour: The value compass
Author:   Erik Kostelijk (Amsterdam University of Applied Sciences, The Netherlands)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138489554


Pages:   240
Publication Date:   22 January 2018
Format:   Paperback
Availability:   In Print   Availability explained
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The Influence of Values on Consumer Behaviour: The value compass


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Author:   Erik Kostelijk (Amsterdam University of Applied Sciences, The Netherlands)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138489554


ISBN 10:   1138489557
Pages:   240
Publication Date:   22 January 2018
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Erik Kostelijk is Senior Lecturer of Marketing at the International Business School of the University of Applied Sciences in Amsterdam, the Netherlands. Next to that, he works as Project Leader Research for Marklinq, the research institute of the Hanze University of Applied Sciences in Groningen, The Netherlands, and he has been engaged in teaching and research projects in a number of other countries, among which China, the USA, Lithuania, France, and Italy. By doing market research on image and market potential, he has advised many profit and not-for-profit organizations on their positioning strategy.

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