The Influence of Bank Charges on Customer Loyalty in Nigerian Banks
Author:   Umburter Tovia Achive
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9786208452315


Pages:   88
Publication Date:   17 June 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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The Influence of Bank Charges on Customer Loyalty in Nigerian Banks


Overview

This book examines how bank charges affect customer loyalty among GTBank customers in Onitsha, Nigeria. Using surveys, it finds that most customers are aware of bank charges, but this awareness often leads to dissatisfaction and reduced loyalty. Many customers consider switching banks due to perceived unfairness of fees such as transaction charges, VAT, and maintenance costs. The study also finds that GTBank's customer relationship management strategies are not effective in addressing these concerns. The research recommends that banks improve transparency, revise fee structures, and enhance customer service to boost loyalty and retention.

Full Product Details

Author:   Umburter Tovia Achive
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.127kg
ISBN:  

9786208452315


ISBN 10:   6208452317
Pages:   88
Publication Date:   17 June 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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