Overview

Based on six years of research and hundreds of interviews with managers at every level of companies such as Intel, ABB, Canon, 3M, and McKinsey, The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy--one that forces on the power of the individual as the driver of value creation in the company and the importance of individuality in management. The image of the ""Organization Man"" as a cog in a corporate machine has become both dated and dangerous. Rather than try to force employees into a homogeneous corporate mold based on a company's strategy, structure, and system, world-renowned scholars and consultants Sumantra Ghoshal and Christopher Bartlett argue that managers must embrace a philosophy based on purpose, process, and people that focuses on developing and leveraging the individual's unique talents and skills--a company's most important source of competitive advantage. Without proposing a universal solution or a quick-fix prescription, this important book provides an indispensable guide for those who must lead their companies into the next century.

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9780887308314

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Reviews

"""[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful."" -- ""Sloan Management Review""Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation."" -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC"

""[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful."" -- ""Sloan Management Review""Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation."" -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC

[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful. -- Sloan Management Review Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation. -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC

Author Information

Sumantra Ghoshal holds the Robert P. Baugham Chair of Strategic Leadership at London Business School and is the author of The Individualized Corporation . Christopher A. Bartlett is the Daewoo Chair of Business Administration at Harvard Business School. Their global clients include AT&T, IBM, Ford, Motorola, Pfizer, Procter and Gamble, Daimler-Benz, and the LG Group.

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