Overview

Watch Walter Vieira talk about The Impatient Manager The rules of the corporate world are now dynamic like never before. For managers, the marathon race, starting at the bottom of the pyramid and working their way upto the top in 20–30 years, is no longer a fundamental truth. With executives reaching the corner office in less than 10 years, the workplace and its aspirations have reached a new high. Impatience is now seen as a virtue and this book addresses The Impatient Manager. The book provides strategies for a faster route to corporate success and at the same time provides caution signs that will prevent career crashes in the fast lane. Using his classic engaging, anecdotal technique, the legendary Walter Vieira takes readers through their own success marathon, sprinter style.

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9789385985270

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Reviews

Young ambitious people need to read Walter's fascinating book on how to achieve success without waiting [for] 30 years. -- Philip Kotler The author fills his work with many examples and anecdotes to ensure a painless read. [It is] a valuable read to win. -- Business Line This is a book of difference. It tears the mask of management theory, which talks mainly about 'what should be', and shows instead 'what it is' that really happens in the work-place. It enables on to learn from other's experiences and not from one's own mistakes. Walter Vieira uses his enormous experience as a business consultant to present a step-by-step progression of corporate life and to provide lessons for shaping a successful corporate executive. Full of real-life examples and anecdotes, this book will enable managers to relate to, and tackle, everyday problems successfully. -- Mid-Day, Delhi A guide meant for students of management and those working in the corporate sector, in this book the author uses his experience as a business consultant to present the reality, rather than just theoretical wisdom, pertaining to the corporate workplace. -- The Tribune Providing practical advice and a sound foundation in sales management, the book helps sales managers revisit the theory of sales management in a simple, entertaining manner with the help of illustrations and real-life anecdotes. -- The Asian Age A handy book, it is not limited to a purely western setting. With broken down narratives that are designed like short letters, there is a visual element that comes from cartoons and a design format for someone who may not be into reading lengthy passages. It also has typical examples drawn from small town Indian settings. -- www.livemint.com With his vast experience as a corporate executive and a management consultant, Walter is best equipped to guide a rookie manager to produce his/her best in the corporate environs. -- USP Age The book is for young people who are not ready to wait for 25 years in the corner office before making it to the top management...eminently readable and relatable, the book is likely to resonate well with the 'Oh Yes! Abhi!' generation who live for the moment and want a short track to success. It is also likely to be a good read for those in middle stages of the career - for getting a renewed boost to their career dreams and aspirations. -- Abhigyan, October-December, 2016 The author fills his work with many examples and anecdotes to ensure a painless read. [It is] a valuable read to win. -- Business Line

Young ambitious people need to read Walter's fascinating book on how to achieve success without waiting [for] 30 years. -- Philip Kotler The author fills his work with many examples and anecdotes to ensure a painless read. [It is] a valuable read to win. -- Business Line This is a book of difference. It tears the mask of management theory, which talks mainly about 'what should be', and shows instead 'what it is' that really happens in the work-place. It enables on to learn from other's experiences and not from one's own mistakes. Walter Vieira uses his enormous experience as a business consultant to present a step-by-step progression of corporate life and to provide lessons for shaping a successful corporate executive. Full of real-life examples and anecdotes, this book will enable managers to relate to, and tackle, everyday problems successfully. -- Mid-Day, Delhi A guide meant for students of management and those working in the corporate sector, in this book the author uses his experience as a business consultant to present the reality, rather than just theoretical wisdom, pertaining to the corporate workplace. -- The Tribune Providing practical advice and a sound foundation in sales management, the book helps sales managers revisit the theory of sales management in a simple, entertaining manner with the help of illustrations and real-life anecdotes. -- The Asian Age A handy book, it is not limited to a purely western setting. With broken down narratives that are designed like short letters, there is a visual element that comes from cartoons and a design format for someone who may not be into reading lengthy passages. It also has typical examples drawn from small town Indian settings. -- www.livemint.com With his vast experience as a corporate executive and a management consultant, Walter is best equipped to guide a rookie manager to produce his/her best in the corporate environs. -- USP Age

Young ambitious people need to read Walter's fascinating book on how to achieve success without waiting [for] 30 years. -- Philip Kotler The author fills his work with many examples and anecdotes to ensure a painless read. [It is] a valuable read to win. -- Business Line This is a book of difference. It tears the mask of management theory, which talks mainly about 'what should be', and shows instead 'what it is' that really happens in the work-place. It enables on to learn from other's experiences and not from one's own mistakes. Walter Vieira uses his enormous experience as a business consultant to present a step-by-step progression of corporate life and to provide lessons for shaping a successful corporate executive. Full of real-life examples and anecdotes, this book will enable managers to relate to, and tackle, everyday problems successfully. -- Mid-Day, Delhi A guide meant for students of management and those working in the corporate sector, in this book the author uses his experience as a business consultant to present the reality, rather than just theoretical wisdom, pertaining to the corporate workplace. -- The Tribune Providing practical advice and a sound foundation in sales management, the book helps sales managers revisit the theory of sales management in a simple, entertaining manner with the help of illustrations and real-life anecdotes. -- The Asian Age A handy book, it is not limited to a purely western setting. With broken down narratives that are designed like short letters, there is a visual element that comes from cartoons and a design format for someone who may not be into reading lengthy passages. It also has typical examples drawn from small town Indian settings. -- www.livemint.com With his vast experience as a corporate executive and a management consultant, Walter is best equipped to guide a rookie manager to produce his/her best in the corporate environs. -- USP Age The book is for young people who are not ready to wait for 25 years in the corner office before making it to the top management...eminently readable and relatable, the book is likely to resonate well with the 'Oh Yes! Abhi!' generation who live for the moment and want a short track to success. It is also likely to be a good read for those in middle stages of the career - for getting a renewed boost to their career dreams and aspirations. -- Abhigyan, October-December, 2016

Author Information

Walter Vieira (certified management consultant or CMC) was among the first to be elected a Fellow of the Institute of Management Consultants of India (FIMC); and also the first to start a marketing consulting company— MAS—in 1975, in Mumbai, India, after a 14-year successful career in the pharmaceutical industry, with Glaxo, Warner and Boots.  In a span of over 40 years, Walter has worked with many of the largest companies in India—both multinationals and Indian—which have been family-managed or corporates. MAS offers consulting in marketing strategy, and selection and training of marketing personnel in India, Africa, Southeast Asia and the Middle East. Walter has published 14 books, three of them in collaboration with C. Northcote Parkinson of Parkinson Law fame. The 5Gs of Family Business is his sixth book published by SAGE. He has been a business journalist, having written a fortnightly column for Business World for 20 years, and for the Times of India for 10 years; has published over 900 articles in the business and general press. He was on the advisory board of the Journal for Management Consultants, USA. He is the only consultant invited to address three consecutive World Management Consultants meets in Rome, Yokohama and Berlin, and the World Marketing Summits in Dhaka and Tokyo. He has been president of the Institute of Management Consultants of India, founder-chairman of Asia Pacific Conference of Management Consultants, and later elected chairman of the International Council of Management Consulting Institutes, the world apex body. Walter is listed by Speakers Academy of Europe for speaking engagements worldwide. He has been a visiting professor at the Bajaj Institute of Management, Bombay University for 20 years, and he has lectured in the USA at Kellogg, Lake Forest, Rady, Drexel and Cornell, and also in Bangkok, Colombo, Singapore, Spain and Beijing. Walter now spends considerable time in NGO work and is chairman of the Consumer Education and Research Society; trustee of MoneyLife Foundation, IDOBRO; and has been advisor to WWF for Nature for many years. Walter is also the recipient of the Lifetime Achievement Award (LAA) for Consulting by IMC India in 2005, and another LAA for Marketing by Indys India in 2009.

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