Overview

Social media are basically varying the system users communicate, collaborate, consume, and generate. These social media are the symbol of one of the most transformative collision of information technology on business, both internal and external firm boundaries. Social media have modernized the ways of businesses relate to the marketplace, creating a new globe of potential and confront for all aspects of the enterprise, from advertising, promoting and operations to investment and human resource management. In particular, social media have been essential to recent move ahead in relational presumption about consumer preferences, new peerto- peer and embattled marketing techniques, and demand prediction.This Research is based on three pillars i.e. Social Network sites, Politics and Consumer Behaviour. How these three are links with each other. The research is carried out to understand the role of Social Networking Site on consumer behaviour and how it is been affected by politics, how companies could use the social environment to keep their consumers motivated towards their brand and stay ahead in the count.

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9783659521331

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