Overview

This study explores the impact of digital platforms on voting behavior in Morocco, focusing on how these tools influence voters' choices. Its main aim is to answer the following question: how do these tools impact Moroccan electoral behavior? By highlighting the effects of digital political campaigns, it reveals a significant influence on voting intentions and a contribution to political polarization. Digital platforms exacerbate divisions by amplifying exposure to divergent opinions and influencing political interactions. In addition, voters express concerns about information manipulation, underlining the importance of addressing these challenges in the modern electoral context in Morocco.

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