Overview

Have you ever questioned where imagination goes once it leaves the nurturing hands and hearts of children; wondered what prevents us adults from basking in its glow; and dreamed about exploring and leading a more imaginative life? The Imagination Time Trip: A Reality Fable for Adults will inspire you to connect the dots differently, color outside the lines, and help you find some new tools and motivations to keep the collective imagination thriving. In this magical reality fable, imagination chasers Mitch Markson and Eric Ponsky embark on a cross-generational adventure of a lifetime to save imagination from disappearing and to capture the ""what if?"" state of mind in all of us. Along the journey, Mitch and Eric explore their own Gen-Z and boomer aspirations and are motivated by the life affirming words and actions of scientist Albert Einstein, TV producer Shonda Rhimes, feminist Gloria Steinem, astronaut Cady Coleman, author Gordon McKenzie, fictional characters Don Quixote, Willy Wonka, and a mysterious Cat living his best eighth life!

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9781662952968

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Mitch Markson: He, Him, Boomer. Mitch specializes in brand positioning, idea development, and social purpose. He is the author of The Imagination Playbook: for People, Brands, Issues, and Organizations, and teaches a graduate course (The Brand Purpose Lab) at the American University of Paris. Mitch is the Creative Director in residence at The Sway Effect. He was the former global Chief Creative Officer at Edelman, the world's largest independent public relations agency, where he spent twenty-two years of his career. His clients at Ketchum, Edelman, Ogilvy, and Markson IdeaCraft have included Unilever, Microsoft, Hershey, NY Life Investments, Cranium, Arm & Hammer, the Swedish Trade Council, American Express, GE, Barilla, Ford, and Amenity Analytics. His current pro bono favorite is the Erase Indifference project, where Mitch serves as creative director and strategist. Eric Ponsky: He, Him, Gen-Z. A recent master's degree recipient of a global communications degree at the American University of Paris, Eric is a classical composer and a healthcare marketing strategist and brand manager for GlobalCast MD. As a gaming entrepreneur, he explores immersive gameplay concepts and has experimented with generative AI in gaming. He is also the founder of Piece for People, a brand that writes short musical portraits for strangers to create abstract identity. With a keen interest in the interplay of art and science, Eric is an advocate for corporate social responsibility and purpose branding.

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