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9781138605114

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A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce concepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing. Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020

"""A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce concepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing."" Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020"

Author Information

Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.

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