Overview
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Full Product Details
Author: Patricia Swann
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Weight: 0.498kg
ISBN: 9781138605121
ISBN 10: 1138605123
Pages: 140
Publication Date: 03 July 2020
Audience:
College/higher education
,
Tertiary & Higher Education
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce concepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing. Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020
"""A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce concepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing."" Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020"
Author Information
Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.
